Multiple shopping personalities
Sometimes I think I have multiple shopping personalities.
In Lakeland I fancy buying pretty cake tins and picnic gear. This appeals to the tiny part of me that would like to be a domestic goddess, despite the fact I only bake once in a blue moon.
In Muji, my inner minimalist comes out. Ooh clean lines and simple shapes. How can I possibly resist? The fact I live in an already overcrowded and chaotic house is momentarily forgotten.
In a posh make-up and toilettries section of a department store, I find myself tempted by prettily packaged make-up, perfumes and miracle face creams – and have to remind myself that I already have more than sufficient quantities of similar items that have only been used a handful of times if that.
In an outdoor gear shop, I am enticed by lightweight and high tech outdoor and camping gear. But sadly the most adventurous thing I do these days is the occasional two hour, fair weather hike.
In any bookshop I can aspire to whatever lifestyle I fancy. Highbrow literature buff, regular camper, adventurous cook, polyglot, creative crafter, etc.
And there are the various clothing companies. Boden with its happy, colourful world. Toast, where everything looks beautifully-made and ever so comfortable and fit to be worn and used in castles and country cottages. Hobbs, with its take on womanly British elegance. Howies, so friendly and cosy and green and (potentially) sporty.
I think I’m getting slightly better at resisting things that don’t really fit into my actual life, but I still end up buying stuff I never end up using or reading.
The only time multiple shopping personalities come in handy is when I’m looking for a present for someone else. For example, if I’m looking for something for one of my sisters I just need to channel my ‘girly girl who loves handbags and make-up’ personality to find the perfect things.
What about you? Do you ever succumb to buying things that would suit a fantasy version of you rather than the real you?
Updated and edited version of a post originally written for the nyssapod blog.